ONE RED SHOELACE ON YOUR LEFT SHOE

A COMPREHENSIVE INTERNATIONAL SOCIAL SATIRE

ONE RED SHOELACE ON YOUR LEFT SHOE EXISTED AS A SATIRE ON MODERN AMERICAN CHARITABLE ORGANIZATION, CONCEIVED, ORGANIZED, AND EXECUTED IN THE CITY OF NEW YORK, OVER THE COURSE OF THE SUMMER OF 2022.

ONE RED SHOELACE OPERATED UNDER A FRAMEWORK SIMILAR TO OTHER CONTEMPORARY CHARITIES: UTILIZING THE PROMOTION OF AN UNRELATED AND UNPRODUCTIVE TASK WHILE IMPLYING ITS IMPORTANCE AND EFFECTIVENESS IN THE ABOLITION OF THE GIVEN ISSUE.

A WEBSITE WITH eCOMMERCE WAS DEVELOPED (oneredshoelace.com). SOCIAL MEDIA ACCOUNTS WERE CREATED (@oneredshoelace). CLEVER PROMOTIONAL GRAPHICS WERE DESIGNED AND DISTRIBUTED WITH GREAT FREQUENCY.

ONE RED SHOELACE FACILITATED A SHOELACE EVENT IN WHICH MEMBERS OF THE ONE RED SHOELACE TEAM PROVIDED HAND-DYED SHOELACE SAMPLES TO THE NYC PUBLIC IN THE SOHO (SOUTH OF HOUSTON) NEIGHBORHOOD. AN INTENTIONAL LOCATION, THE CORNER OF BROADWAY AND GRAND, WAS CHOSEN FOR IT’S HEAVY FOOT-TRAFFIC AND TO PROVIDE AMPLE VISIBILITY FOR THE 25 FOOT PROMOTIONALONE RED SHOELACE SIGN.

HUNDREDS OF SHOELACES WERE DISTRIBUTED.

THE PHRASE, WEAR ONE RED SHOELACE ON YOUR LEFT SHOE WAS UTILIZED FOR PROMOTION

THE GIVEN CAUSE OF AWARENESS WAS FURTHER EXPLAINED WITH REGARDS TO UNNAMED SEVERAL CHARITABLE ORGANIZATIONS.

OTHER EXCLAMATIONS INCLUDED:

RAISE AWARENESS! WE NEED AWARENESS AND THE TIME IS NOW! NOW IS THE TIME! WEAR ONE RED SHOELACE ON YOUR LEFT SHOE. ONE RED SHOELACE ON YOUR LEFT SHOE.

NEVER BEFORE HAS SUCH A DIFFERENCE BEEN MADE. TODAY IS AN ACCOMPLISHMENT. TODAY YOU CAN ACCOMPLISH. WEAR ONE RED SHOELACE ON YOUR LEFT SHOE. ONE RED SHOELACE ON YOUR LEFT SHOE.

CHARITY IS IMPORTANT, AND IMPORTANCE IS KEY. THE KEY IS TO RAISE AWARENESS AND THAT’S WHY YOU MUST WEAR ONE RED SHOELACE ON YOUR LEFT SHOE. ONE RED SHOELACE ON YOUR LEFT SHOE.

THE PUBLIC WANTS TO MAKE A DIFFERENCE, OR AT THE VERY LEAST WANTS TO THINK THEY ARE MAKING A DIFFERENCE, OR AT A LESSER LEAST, WANT THE PEOPLE AROUND THEM TO THINK THAT THEY ARE MAKING A DIFFERENCE. THIS IS THE CASE AND THIS IS THE POINT.